Our current membership stands at 43. It was at its highest of 65 a few years ago. Our membership has been creeping down. How are we not retaining our members? And why are we unable to get new members?
These questions were addressed at the Membership Development & Retention Seminar held at the Royal Selangor Club, K.L. on 3rd August 2008. It was organized by the RC of Bandar Sunway. Incidentally, August is the month about membership development and retention. Spearheaded by a group of experienced and distinguished Rotarians that included our District Governor, Dr Rajinder Singh, and PDG Dr Arasu, PDG Dato’ Dr Low Teong, PDG Datuk Dr Lakshmanan, PDG Dato’ Jimmy Lim and PP Dr Raveendra Kumar, the seminar provided insights into why members leave the Rotary Clubs.
There was a host of reasons that includes time commitment, Rotary membership expenses, lack of fellowship, poorly structured meetings, the lack of service projects and programmes that interest members and relevant to community needs. And the list ends with ‘unavoidable circumstances’.
How then could we have strategies that keep our Rotarians interested? Among the recommendations are immediate involvement in club activities and committees, encouraging family participation, promoting activities and service projects that meet community needs and putting in place a recruitment strategy to prepare for the unexpected loss in membership.
At our recent Board meeting, it was strongly advocated that all Directors of the Service Avenues make a strong effort in recruiting members. We need to reach out to potential members. They will not come to us. Our Club has broken the resilience in admitting lady members. There are now a few ladies who have indicated their interest in joining us. Let this year be remembered as the year that lady members are admitted as Rotarians of the
RCPJ.
I mentioned at the beginning of my office that Rotary has to be meaningful in order to encourage Rotarians to be in this fraternity. I am seriously looking into more evening meetings and family trips that will strengthen our bond within the Club. I need ideas and suggestions from you all.